Bernadette Haidar MCom

Evaluator
DISC Type : DSC

Mentor at UNSW Founders

Wahroonga, New South Wales, Australia

Overview

Bernadette is a C-suite executive and strategist known for leading complex business transformations. With a Masters degree from Western Sydney University, she has a proven record of guiding startups, government bodies, and corporations through critical challenges. People who have worked with her describe her as insightful, strategic, kind, firm, and fair.

A self-proclaimed "Bon Vivant" and mother of three, Bernadette channels her creative energy into entrepreneurship. She founded Sparklebox, an events company, earning a nomination for the Ausmumpreneur Awards. This venture highlights her passion for creating exciting and memorable experiences outside of her corporate transformation work.

She uniquely describes herself as the "unapologetic love child of logic and creativity. "

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Supporting Women Founders
Actively mentors female entrepreneurs through the UNSW New Wave Founders Program, consistently celebrating their achievements and promoting their growth online.
Business Turnarounds
Specializes in stabilizing and restructuring organizations during complex, high-pressure situations, with a focus on whole-of-business transformation.
Startup Mentorship
Passionate about guiding early-stage companies, helping founders refine their ideas, validate assumptions, and sharpen their value propositions.

Media Appearances

Bernadette has no verified media appearances

Work History

8-2025
Mentor at UNSW Founders
2-2012
Strategic Executive | Business Transformation | Stakeholder Engagement & Leadership at Bernadette Haidar
2-2012 - 6-2017
FOUNDING CEO at Sparklebox
6-2012 - 11-2014
General Manager Commercial Inhouse Counsel at Gabe Constructions Sydney Pty Ltd
4-2011 - 12-2011
Senior Agile Project Coordinator at Vodafone Australia

Education

2003 - 2004
Masters from Western Sydney University
2018 - 2018
Telecommunication Engineering from TAFE NSW

More Information

Social Presence :

Prographics :

Exp : 3 Location : Wahroonga, New South Wales, Australia Job Level : Junior Designation : Mentor at UNSW Founders
URL has been copied!

Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bernadette

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bernadette take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bernadette

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.