Souja Ageeb

Doer
DISC Type : sd

Business Owner at Eden's Sweet Ideas

Nutley, New Jersey, United States

Overview

Souja Ageeb is the founder of Edens Sweet Ideas, where she creates date-based wellness bars and other healthy snacks. Her mission is to provide clean, natural treats inspired by her heritage. She holds a Masters degree from New Jersey City University and is an active member of the Specialty Food Association.

As a passionate advocate for healthy living, Souja believes in the power of nature to nourish the body. This philosophy is the driving force behind her entrepreneurial journey, as she aims to disrupt the food industry with wholesome, delicious alternatives to conventional sugary snacks and spreads.

Inspired by her Sudanese heritage, Souja reinvented traditional sweets to create her modern, health-focused product line.

Personality Overview

Fast-paced

Results Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Clean Label Foods
Her company's ethos is built on using wholesome, natural ingredients and avoiding refined sugars, preservatives, and seed oils in her products.
Specialty Food Industry
Actively engages with the food community as a member of the Specialty Food Association and exhibits at industry events like Newtopia Now.
Healthy Snacking
Focuses on creating nutritious, energy-boosting snack options like gluten-free bars and keto-friendly halva spreads for active and health-conscious lifestyles.

Media Appearances

Souja has no verified media appearances

Work History

1-2021
Business Owner at Eden's Sweet Ideas

Education

Masters from New Jersey City University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Nutley, New Jersey, United States Job Level : N/A Designation : Business Owner at Eden's Sweet Ideas
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Insights For Selling To Souja

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Souja is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Souja

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Souja move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Souja take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Souja

Personality Compatibility


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