Bernard Ash

Inspirer
DISC Type : id

Head of ICT at ASC Pty Ltd

Adelaide, South Australia, Australia

Overview

Bernard has no verified overview

Personality Overview

Decisive

Fast Adopter

Generous

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Bernard has no verified topics they care about

Media Appearances

Bernard has no verified media appearances

Work History

8-2025
Head of ICT at ASC Pty Ltd
11-2024 - 8-2025
SA/NT Council Member at AIIA
9-2019 - 8-2025
Director - Aerospace and Defence & SA State Lead at Accenture
3-2018 - 8-2019
CTO - Aerospace and Defence at DXC Technology
6-2015 - 3-2018
Head of Architecture & Strategy at BAE Systems Australia

Education

1994 - 1998
Science from Curtin University
1999 - 2001
Computer Science from Curtin University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Adelaide, South Australia, Australia Job Level : Mid-senior Designation : Head of ICT at ASC Pty Ltd
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Insights For Selling To Bernard

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernard is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bernard

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Bernard move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bernard take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bernard

Personality Compatibility


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