Bernard Wiley

Evaluator
DISC Type : sdc

Director of Sustainability at Who Gives A Crap

Tecoma, Victoria, Australia

Overview

Bernard is a data-driven Sustainability Director with over 15 years of experience in ESG and supply chain transformation. At Who Gives A Crap, he spearheads carbon reduction, renewable energy transitions, and circular economy practices. He is an alumnus of the University of Cambridge, specializing in Business and Climate Change.

Outside of his core role, Bernard is passionate about demonstrating the benefits of purpose-led businesses and actively engages in community support. He recently participated in a local clean-up event with his team, embodying his companys commitment to making a positive social impact.

He is pioneering the use of electric prime movers to transport shipping containers, actively decarbonizing one of the most challenging sectors of the supply chain.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Decarbonizing Freight
He is leading a partnership to use electric prime movers for port freight, aiming to prove the viability of zero-emission heavy transport in Australia.
Sustainable Supply Chains
With a background as Head of Logistics, he has a deep focus on embedding sustainability into every step of the supply chain, from sourcing to final-mile delivery.
Purpose-led Business
He is a public advocate for purpose-led business models, presenting at events like The Business Show Australia to share his company's social impact journey.

Media Appearances

Our Director of Sustainability Has Thought A Lot About Garbage. Featured in Who Gives A Crap Blog

See Now

Who Gives A Crap sustainability director explains the power businesses have to drive positive change. Featured in RetailBiz

See Now

Work History

6-2023
Director of Sustainability at Who Gives A Crap
1-2022 - 6-2023
Head of logistics APAC at Who Gives A Crap
10-2019 - 1-2022
Head of Logistics at Who Gives A Crap
10-2018 - 10-2019
Australian Logistics Manager at Who Gives A Crap
11-2015 - 9-2018
Operations Manager - Australia & New Zealand at doTERRA International LLC

Education

6-2024 - 8-2024
University of Cambridge Business and Climate Change: Towards Net Zero Emissions (short course) from University of Cambridge
Climate Change from Work For Climate Academy

More Information

Social Presence :

Prographics :

Exp : 14 Location : Tecoma, Victoria, Australia Job Level : Mid-senior Designation : Director of Sustainability at Who Gives A Crap
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Insights For Selling To Bernard

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bernard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bernard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bernard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bernard

Personality Compatibility


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