Bernard Wilson

Pioneer
DISC Type : DIS

Chief Customer Officer, Kmart & Target at Kmart Australia Limited

Greater Sydney Area, Australia

Overview

Bernard has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Bernard has no verified topics they care about

Media Appearances

Bernard has no verified media appearances

Work History

7-2023
Chief Customer Officer, Kmart & Target at Kmart Australia Limited
6-2020 - 8-2022
Chief Executive Officer & Managing Director at Cashrewards
12-2018 - 6-2020
Executive at Quantium
8-2018 - 12-2018
Founder & Principal at Tenet Consulting
8-2017 - 8-2018
General Manager Loyalty, Data, Media & Marketplace at MYER

Education

1-2023 - 7-2023
Education details unavailable from Australian Institute of Company Directors
2002 - 2004
Bachelor of Laws (LLB) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Customer Officer, Kmart & Target at Kmart Australia Limited
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Insights For Selling To Bernard

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bernard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bernard move?

  • They are generally fast movers and can take quick decisions
  • Can Bernard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bernard

Personality Compatibility


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