Bernd Schlueter

Critic
DISC Type : C

Sales Director, Europe at Pulsenics Inc.

Greater Munich Metropolitan Area, Germany

Overview

Bernd is the Founder and Managing Director of Axellence GmbH, with over 25 years of sales and management experience in Europes high-tech sectors. Holding a Diplom-Ingenieur in Communication Technologies, he specializes in bringing new automotive, communications, and industrial technologies to market leaders, focusing on business development and strategic positioning.

His passion for technology extends into his personal life, particularly in electric vehicles. For over a decade, he has actively participated in technical online forums, engaging in detailed discussions about battery management systems, charging technologies, and the hands-on aspects of EV mechanics, showcasing a deep-rooted enthusiasm for the field.

Unique fact: He founded his specialized sales and marketing firm, Axellence GmbH, in March 2000 to serve as a crucial link between innovative component makers and their customers.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Next-Gen Batteries
Represents companies specializing in Battery Management Systems (BMS) and Electrochemical Impedance Spectroscopy (EIS), and actively posts about automotive battery technology summits.
EV Technology
Shows a long-standing personal and professional interest in electric vehicles, evident from deep technical discussions in enthusiast forums dating back over ten years.
Embedded Systems
His activity around major industry events like 'embedded world' highlights his focus on the core technologies used in the automotive and industrial automation sectors he serves.

Media Appearances

Bernd has no verified media appearances

Work History

9-2025
Sales Director, Europe at Pulsenics Inc.
6-2023
Sales Director, Europe at Neutron Controls
6-2022 - 3-2023
Sales Director Europe, Automotive at Jolla
6-2020 - 11-2023
Sales Director, Europe at Mirametrix Inc.
10-2019 - 3-2020
Sales Director Europe at Sila Nanotechnologies Inc.

Education

1986 - 1991
Diplom-Ingenieur (FH) from Hochschule Flensburg
1973 - 1980
Education details unavailable from Altes Gymnasium Oldenburg

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Sales Director, Europe at Pulsenics Inc.
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Insights For Selling To Bernd

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernd is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bernd

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bernd move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bernd take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bernd

Personality Compatibility


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