Bernhard Loher

Examiner
DISC Type : cs

Head of Technology and Innovation Division Energy Industries at ABB

Zurich, Zurich, Switzerland

Overview

Bernhard Loher leads Technology and Innovation for ABB Energy Industries, focusing on advancing energy solutions. He previously managed products and technology for Power Reliability, driving innovation in global segments. He holds masters degrees from ETH Zürich and the University of St. Gallen.

Bernhards social media activity indicates a strong interest in ABBs R&D, sustainable energy solutions, and the application of their technology in various industries. He engages with posts about new product developments.

He is an active #Energy Ambassador and passionate about technological advancements in the energy sector.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Energy Industry Innovation
As Head of Technology and Innovation, he drives advancements in energy solutions and frequently shares ABB's R&D efforts and technological showcases.
Industrial Cybersecurity
He shared information about new cybersecurity rules (IACS UR E26 framework) impacting excitation systems on vessels, indicating a focus on secure industrial solutions.
Renewable Energy Solutions
His activity highlights solutions like ACQ580 drives for efficient operation in facilities like spas, demonstrating an interest in sustainable and reliable energy applications.

Media Appearances

Competitive Plant Design in Hydrogen | Bernhard Loher, ABB. Featured in YouTube

See Now

Work History

2-2026
Head of Technology and Innovation Division Energy Industries at ABB
1-2023
Head of Products & Technology Business Line Power Reliability at ABB
3-2019 - 12-2022
Global Segment Manager at ABB
1-2017 - 2-2019
Regional Service Manager at ABB
1-2015 - 1-2017
Local Division Service Manager at ABB

Education

1-2022 - 12-2023
Certificate of Advanced Studies from University of St.Gallen
2003 - 2005
Master of Advanced Studies from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 25 Location : Zurich, Zurich, Switzerland Job Level : Mid-senior Designation : Head of Technology and Innovation Division Energy Industries at ABB
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Insights For Selling To Bernhard

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernhard is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bernhard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bernhard move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bernhard take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bernhard

Personality Compatibility


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