Saulo Szinkaruk Barbosa in

Saulo Szinkaruk Barbosa

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Head of Brand & Creative Latam at Oracle
📍 São Paulo, Brazil

Saulo Szinkaruk Barbosa is Head of Brand & Creative Latam at Oracle, bringing extensive experience in UX, branding, copywriting, and creative strategy. He has a strong background in connecting people and brands through compelling storytelling.

He is passionate about the evolution of brand building and the intersection of technology and user experience. Saulo also actively shares insights on consumer behavior and product development.

Saulo once helped make a banking app more complete and relevant, focusing on simplicity and customer-centricity.

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Experience
19 Years
Current Role
Head of Brand & Creative Latam
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Saulo cares about

Brand Storytelling
With 10 years as a copywriter, Saulo excels at creating branding storytelling for diverse products, a skill he applies in his current role at Oracle.
User Experience Design
As a former UX Manager at Banco PAN, he emphasizes simplicity and intuitiveness in app development, a principle he continues to advocate.
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Career

Work history

2-2025
Head of Brand & Creative Latam
Oracle
2-2022 - 1-2025
UX Manager
Banco PAN
3-2019 - 9-2021
Marketing Leader
Agi
3-2018 - 11-2021
Creative Leader | Marketing Leader
Agi
4-2016 - 2-2018
Creative Director
Escala
In the press

Media appearances

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Education
2001 - 2006
Bacharel
Federal University of Rio Grande do Sul
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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