Saulo Szinkaruk Barbosa

Examiner
DISC Type : cs

Head of Brand & Creative Latam at Oracle

São Paulo, Brazil

Overview

Saulo Szinkaruk Barbosa is Head of Brand & Creative Latam at Oracle, bringing extensive experience in UX, branding, copywriting, and creative strategy. He has a strong background in connecting people and brands through compelling storytelling.

He is passionate about the evolution of brand building and the intersection of technology and user experience. Saulo also actively shares insights on consumer behavior and product development.

Saulo once helped make a banking app more complete and relevant, focusing on simplicity and customer-centricity.

Personality Overview

Tough To Convince

Status Quo Seeker

Process Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Brand Storytelling
With 10 years as a copywriter, Saulo excels at creating branding storytelling for diverse products, a skill he applies in his current role at Oracle.
User Experience Design
As a former UX Manager at Banco PAN, he emphasizes simplicity and intuitiveness in app development, a principle he continues to advocate.
Creative Strategy
Saulo's career is marked by his ability to create connections and interactions between people and brands, leveraging creative strategies across various sectors.

Media Appearances

Saulo has no verified media appearances

Work History

2-2025
Head of Brand & Creative Latam at Oracle
2-2022 - 1-2025
UX Manager at Banco PAN
3-2019 - 9-2021
Marketing Leader at Agi
3-2018 - 11-2021
Creative Leader | Marketing Leader at Agi
4-2016 - 2-2018
Creative Director at Escala

Education

2001 - 2006
Bacharel from Federal University of Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Head of Brand & Creative Latam at Oracle
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Insights For Selling To Saulo

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saulo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Saulo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Saulo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Saulo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Saulo

Personality Compatibility


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