Global Director Product & Business Development Truck & Bus at AVL
📍 Austria
Bernhard Raser is the Global Director for Product & Business Development in the Truck & Bus division at AVL. With nearly two decades of experience, he specializes in transforming complex powertrain technologies into commercially viable, sustainable solutions for heavy-duty mobility. He is a graduate of FH Joanneum with a degree in Automotive Engineering.
He is a key public voice for AVL on the future of commercial transport, frequently speaking at international conferences on topics like hybrid systems and hydrogen engines.
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Experience
24 Years
Current Role
Global Director Product & Business Development Truck & Bus
Job Level
Mid-senior
Location
Austria
Personality Overview
How Bernhard shows up
Systematic
Price-Sensitive
Not Easily Convinced
They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.
Priorities
Topics Bernhard cares about
Hydrogen Powertrains
He has presented multiple webinars and papers on hydrogen internal combustion engines as a key solution for decarbonizing commercial transport.
Hybrid Commercial Vehicles
Speaks publicly on hybrid architectures for heavy-duty trucks, focusing on overcoming infrastructure gaps, managing TCO, and achieving global scalability.
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Career
Work history
9-2025
Global Director Product & Business Development Truck & Bus
AVL
5-2022 - 9-2025
Vice President / Business Field Leader Commercial Vehicles
AVL
1-2020 - 5-2022
Product Line Manager ICE Powertrain Truck & Bus
AVL
10-2018 - 1-2020
Product Manager Commercial Vehicles On-Road
AVL
3-2014 - 10-2018
Lead Engineer Exhaust Aftertreatment and OBD Commercial Vehicles
AVL
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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