Bernhard Rehrl

Examiner
DISC Type : cs

Managing Director at PEZ International GmbH

Traun, Upper Austria, Austria

Overview

An experienced FMCG leader, Bernhard Rehrl is the Managing Director for PEZ International. His extensive career includes numerous senior roles at Mars, culminating as General Manager for Switzerland. A graduate of the University of Innsbruck, he is focused on delivering sustainable growth through a value-based leadership style.

Bernhard is a former competitive swimmer and cyclist, having held an amateur racing license for several years. He participated in numerous cycling marathons and Ironman events. In his youth, he also enjoyed tennis, soccer, and skiing. He is a father to two children.

After a long career at global giant Mars, he took the helm of the iconic and culturally significant PEZ brand.

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Sustainable Growth
He aims to be known for a leadership style that delivers sustainable growth and has shared posts about achieving corporate net-zero goals.
Brand & Art Collaboration
He is involved in PEZ's recent collaboration with artists for special edition dispensers, blending the iconic brand with modern art.
Competitive Cycling
He was an active road racing cyclist from 2010-2017, holding an amateur license and competing in events like the Neusiedlersee Radmarathon and King of the Lake.

Media Appearances

Interview with Bernhard Rehrl – Managing Director of PEZ International GmbH. Featured in ISM Cologne

See Now

Work History

10-2024
Managing Director at PEZ International GmbH
4-2021 - 11-2024
General Manager | Geschäftsführer Switzerland at Mars
4-2019 - 4-2021
Sales Director Switzerland at Mars
7-2018 - 3-2019
National Customer Manager Grocery / Verkaufsleiter LEH at Mars
10-2016 - 7-2018
National Customer Manager (Petcare & Food) / Verkaufsleiter Tiernahrung & Nährmittel at Mars

Education

2002 - 2008
Mag. from University of Innsbruck
2004 - 2005
Year abroad from University of New Orleans

More Information

Social Presence :

Prographics :

Exp : 22 Location : Traun, Upper Austria, Austria Job Level : Mid-senior Designation : Managing Director at PEZ International GmbH
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Insights For Selling To Bernhard

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernhard is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bernhard

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bernhard move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bernhard take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bernhard

Personality Compatibility


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