Bernhard Stalder

Questioner
DISC Type : c

Head of Employer Branding & Talent Acquisition at Ricola

Laufen, Basel-Country, Switzerland

Overview

Bernhard Stalder is the Head of Employer Branding & Talent Acquisition at Ricola, where he shapes the companys brand to attract top talent. With a background in brand management and online communication, he focuses on the entire HR lifecycle, believing that intuition and a candidates consistency are key elements in recruitment.

Outside of his direct role, Bernhard is a dedicated networker and community builder within the HR industry. He actively organizes and participates in alumni meetings and peer exchanges with professionals from other leading Swiss companies, fostering a collaborative environment to share insights and experiences.

He created an immersive onboarding day called "Our Roots, " where new hires can physically experience the companys history and herbs.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Employer Branding
He is responsible for developing and maintaining the Ricola employer brand, managing the career site and its presence on professional networks like LinkedIn.
Corporate Culture
Passionate about creating immersive cultural experiences, such as the company's unique "Our Roots" onboarding day, to connect employees with the company's heritage.
AI in HR
He recently explored how HR can actively shape the integration of AI to build intelligent organizations, rather than just reacting to technological changes.

Media Appearances

Bernhard has no verified media appearances

Work History

8-2023
Head of Employer Branding & Talent Acquisition at Ricola
4-2020
HR Business Partner at Ricola
10-2018 - 7-2023
Head of CC Attraction & Recruiting at Ricola
5-2017 - 12-2017
HR Fachverantwortlicher / Projekte Strategische Personalplanung & Rekrutierung at Universitätsspital Basel (USB)
11-2015 - 5-2017
Leiter HR Shared Services at Universitätsspital Basel (USB)

Education

8-2024 - 12-2024
CAS Brand Management from Lucerne University of Applied Sciences and Arts
1-2022 - 6-2022
CAS Online Marketing & Communication from Lucerne University of Applied Sciences and Arts

More Information

Social Presence :

Prographics :

Exp : 10 Location : Laufen, Basel-Country, Switzerland Job Level : Mid-senior Designation : Head of Employer Branding & Talent Acquisition at Ricola
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Insights For Selling To Bernhard

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernhard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bernhard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernhard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bernhard take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bernhard

Personality Compatibility


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