Bernie Beck Jr., SPHR, ICF PCC

Visionary
DISC Type : Ds

Senior Director - Training and Administration at PRAX Leadership

Cedar Park, Texas, United States

Overview

Bernie Beck is an international business consultant and certified executive coach specializing in advising family-owned businesses with revenues from $3M to $50M. As a Senior Director at PRAX Leadership and an author, he has logged over 4, 000 hours coaching businesses in the U. S. , Australia, and Canada.

Colleagues and clients consistently describe him as insightful, patient, joyful, and brilliant at motivating leadership teams. He is a graduate of Gonzaga University and the Stagen Leadership Academy, holding certifications as a Senior Professional in Human Resources (SPHR) and a Professional Certified Coach (PCC).

He authored the book "The Drama-Free Business: From Inception to Succession, " focusing on mitigating workplace conflict and toxicity.

Personality Overview

Risk Tolerant

Big Vision Person

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Mitigating Workplace Drama
His book, "The Drama-Free Business, " and professional focus are centered on helping leaders eliminate workplace toxicity and conflict to improve culture and profitability.
Family Business Coaching
He specializes in coaching and consulting for small to medium-sized, family-owned businesses, helping them create sustainable, competitive advantages and strategic growth plans.
Leadership Development
As a certified coach and Senior Director of Training, he is passionate about developing leadership talent, improving team performance, and helping organizations achieve their potential.

Media Appearances

Bernie Beck | PRAX LEADERSHIP. Featured in PRAX Leadership (company website)

See Now

Work History

7-2021
Senior Director - Training and Administration at PRAX Leadership
1-2019 - 6-2020
Chief Operating Officer & Partner at Crunch Fitness - Undefeated Tribe
1-2015 - 1-2019
International Business Coach at UBT
8-2014 - 12-2018
Speaker, Certified Trainer, Business Coach at SkillPath Seminars
9-2013 - 5-2014
Partner/Chief Operating Officer at Crunch Fitness

Education

1976 - 1981
BBA from Gonzaga University
2011 - 2012
Integral Leadership from Stagen Leadership Academy

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cedar Park, Texas, United States Job Level : N/A Designation : Senior Director - Training and Administration at PRAX Leadership
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Insights For Selling To Bernie

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bernie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bernie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bernie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bernie

Personality Compatibility


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