Bernie Higgins M.I.Fire.E, MIFSM, MIISRM, TechIOSH

Commander
DISC Type : D

Member at The Institute of Fire Safety Managers - IFSM

London Area, United Kingdom

Overview

A former Deputy Assistant Commissioner with a 33-year career in the London Fire Brigade, Bernie now leads ROAR UK Ltd. He is a key figure in European fire safety, chairing both British and European standards committees for firefighting equipment, and holds a First Class Honours degree in Psychology.

Outside of his professional life, Bernie is a huge rugby fan who follows the Six Nations and the British Lions tour. He has a passion for public safety education and a personal interest in learning about Eastern cultures, spirituality, and mental discipline through travel to India and the Far East.

Bernie introduced the National Inter-Agency Liaison Officers (NILOs) to the UK, a now-established role that bridges the communication gap between agencies at critical incidents.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Equipment Standardization
As Chair for both the British (FSH/17) and European (CEN/TC 192) standards committees, he is an authority on the harmonization of firefighting equipment standards.
Public Safety Education
Frequently shares safety advice and has highlighted the need for public awareness campaigns on emerging risks like those from Lithium-Ion batteries.
Emergency Interoperability
He created the National Inter-Agency Liaison Officer (NILO) role to improve communication and coordination between different emergency services during critical incidents.

Media Appearances

Bernie has no verified media appearances

Work History

1-2025
Member at The Institute of Fire Safety Managers - IFSM
9-2024 - 10-2025
Operations Director at The Ethical Fire Safety and Risk Management (TEFSRM) Group Ltd
7-2024 - 8-2024
Operations Manager at The Ethical Fire Safety and Risk Management (TEFSRM) Group Ltd
10-2023
Chair at European Standards Committee CEN/TC 192 Firefighting Equipment
7-2023
Committee Member at IOSH Fire Risk Management Group

Education

1973 - 1978
Education details unavailable from Emanuel Grammar School
1-2022 - 12-2022
Higher National Diploma from Rapid Results College

More Information

Social Presence :

Prographics :

Exp : 45 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Member at The Institute of Fire Safety Managers - IFSM
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Insights For Selling To Bernie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bernie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bernie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bernie take some risk or not?

  • The risks don’t matter much to them.

You And Bernie

Personality Compatibility


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