A former Deputy Assistant Commissioner with a 33-year career in the London Fire Brigade, Bernie now leads ROAR UK Ltd. He is a key figure in European fire safety, chairing both British and European standards committees for firefighting equipment, and holds a First Class Honours degree in Psychology.
Outside of his professional life, Bernie is a huge rugby fan who follows the Six Nations and the British Lions tour. He has a passion for public safety education and a personal interest in learning about Eastern cultures, spirituality, and mental discipline through travel to India and the Far East.
Bernie introduced the National Inter-Agency Liaison Officers (NILOs) to the UK, a now-established role that bridges the communication gap between agencies at critical incidents.
Read the full overview →They are very proud of what they do. More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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