Bernie Mulhern

Doer
DISC Type : ds

Key Account Manager at Lasko Products

Greater Philadelphia, United States

Overview

Bernie Mulhern is a Key Accounts Manager at Lasko Products with extensive experience in the consumer products industry, including nearly four decades at American Greetings. A graduate of Villanova University, he is recognized for his skill in relationship building, problem-solving, and strategic planning, consistently developing "win-win" outcomes for clients and his company.

Based in the Greater Philadelphia area, Bernie is dedicated to giving back to his community, volunteering with The Breathing Room Foundation. He is also a proponent of continuous self-improvement, frequently completing professional development courses in sales, leadership, and technology to stay current in his field.

His team at American Greetings was awarded Dollar General’s Vendor of the Year in recognition of outstanding service.

Personality Overview

Risk-Accepting

Long-term Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Relationship Building
His personal introduction highlights his ability to quickly establish trust and build business relationships based on mutual respect, a recurring theme in his career.
Key Account Growth
His career is defined by managing and growing major national accounts like The Home Depot, Kroger, and Dollar General, where he delivered significant year-over-year sales increases.
Question-Based Selling
He has recently completed multiple courses on “Asking Great Sales Questions, ” indicating a current focus on refining his sales methodology and techniques.

Media Appearances

Bernie has no verified media appearances

Work History

3-2021
Key Account Manager at Lasko Products
11-2019 - 11-2020
Senior Account Manager at ArtSkills, Inc.
3-1981 - 7-2019
Sales Manager at American Greetings
3-2010 - 5-2016
National Account Manager at American Greetings
3-2005 - 2-2010
Account Executive at American Greetings

Education

Bachelor of Science - BS from Villanova University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Greater Philadelphia, United States Job Level : Middle Designation : Key Account Manager at Lasko Products
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Insights For Selling To Bernie

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bernie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bernie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bernie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bernie

Personality Compatibility


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