Bernie Williams

Questioner
DISC Type : c

Innovate UK Business Growth: Ecosystem Innovation & Growth Specialist at St John's Innovation Centre Ltd

Norwich, England, United Kingdom

Overview

Bernie Williams is a Senior Chartered Marketer with over 25 years of experience in commercialising technology in the biosciences, FinTech, and digital health sectors. In her current role, she helps innovative companies overcome growth challenges and secure funding. People who have worked with her describe her as professional and knowledgeable, with strong leadership skills.

Formerly an active sportsperson, Bernie developed a keen interest in nutrition, science, and health. This passion led her to transition from a two-decade corporate marketing career to co-founding myDNAhealth, a company focused on personalised wellness through genomics, aiming to help people live healthier and more fulfilling lives.

After a long corporate career, she co-founded an award-winning company that provides personalised health insights based on DNA analysis.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Supporting Startups
As an Innovation & Growth Specialist, she actively supports and mentors startups, helping them secure funding and turn ideas into real-world impact.
Personalised Wellness
Co-founded myDNAhealth, a company focused on nutrigenomics, epigenetics, and using DNA analysis to create personalised diet and lifestyle recommendations.
Tech Commercialisation
Her career focus is on enabling innovative companies to commercialise their technologies and gain market traction in sectors like bioscience, FinTech, and RegTech.

Media Appearances

Bernie has no verified media appearances

Work History

7-2024
Innovate UK Business Growth: Ecosystem Innovation & Growth Specialist at St John's Innovation Centre Ltd
2-2015 - 8-2024
Co-founder, CEO at myDNAhealth
10-2014 - 2-2015
Senior Marketing Consultant at ComplyAdvantage
10-2012 - 9-2014
CMO/Executive Committee at Global Reach Group
9-2010 - 9-2012
CMO / Executive Committee at easyMarkets

Education

2000 - 2000
MA Marketing from MA, DIPM, MCIM CHARTERED MARKETER
1986 - 1988
Marketing and Business Management from Cape Peninsula University of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Norwich, England, United Kingdom Job Level : Junior Designation : Innovate UK Business Growth: Ecosystem Innovation & Growth Specialist at St John's Innovation Centre Ltd
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Insights For Selling To Bernie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bernie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bernie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bernie

Personality Compatibility


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