Berthold Gunster

Examiner
DISC Type : cs

Writer, lecturer and trainer at Omdenken at Omdenken

Utrecht, Utrecht, Netherlands

Overview

Berthold Gunster is the founder of Omdenken, the Dutch art of "Flip Thinking, " a philosophy for turning problems into opportunities. A bestselling author of thirteen books and a former theater director, he delivers workshops and shows based on his methodology. He studied at the Akademie voor Expressie in Utrecht before founding Omdenken in 2001.

Outside of his professional work, Berthold is a father of three adult sons. In his youth, he was a competitive swimmer, ranking third in the Netherlands. His background in theater extends to social projects, having created shows with homeless individuals in Chicago and in Ukraine, reflecting a deep interest in diverse human experiences.

Interesting fact: To write his first book, he used his insomnia to his advantage, writing in the early morning hours when he couldnt sleep.

Personality Overview

Status Quo Seeker

Tough To Convince

Process Oriented

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Flip Thinking
He founded the entire Omdenken philosophy, which focuses on transforming problems into possibilities and shifting from a "yes, but" to a "yes, and" mindset.
Theater & Performance
With a background as a theater director and writer, he now tours with popular, large-scale theater shows that combine comedy, music, and his philosophy.
Writing & Publishing
He is the author of thirteen bestselling books, with some setting records for longevity on Dutch bestseller lists, demonstrating his passion for authorship.

Media Appearances

Omdenken in opvoeding (Onverkort) – Audiobook by Berthold Gunster. Featured in Spotify

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Berthold Gunster: on Gratitude, Acceptance and OMdenken | #146. Featured in YouTube

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Omdenken: Q&A met Berthold Gunster. Featured in YouTube

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Work History

Writer, lecturer and trainer at Omdenken at Omdenken

Education

Education details unavailable from Akademie voor Expressie
Sociale Geografie from Utrecht University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Utrecht, Utrecht, Netherlands Job Level : N/A Designation : Writer, lecturer and trainer at Omdenken at Omdenken
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Insights For Selling To Berthold

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berthold is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Berthold

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Berthold move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Berthold take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Berthold

Personality Compatibility


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