Melissa Buijens

Questioner
DISC Type : c

Owner at Zandcompleet

Moerdijk, North Brabant, Netherlands

Overview

Melissa Buijens is the owner of Zandcompleet, the family business she transformed from a traditional offline company into a successful international e-commerce enterprise. An alumna of Tilburg University, she specializes in complex logistics for bulk goods and is an author and speaker on business transformation.

Outside of her primary business, Melissa has a passion for tackling major personal challenges and setting ambitious goals. A mother of three, she took up triathlons as a new hobby, demonstrating the same drive she applies to her professional life. She is also an avid writer and speaker.

Unique fact: At 25, Melissa started a webshop to sell sand online, successfully managing logistics for "packages" weighing over 1500kg.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Family Business Succession
She authored the bestselling book "Het familiebedrijf overnemen of wegwezen? " sharing her firsthand experience of taking over and modernizing her family's company.
E-commerce Transformation
Melissa successfully pivoted a 100% offline, traditional business into a thriving international online company, shifting the focus from B2B to consumers.
Authoring & Speaking
Under the brand "De zandvrouw" (The Sand Woman), she is a sought-after speaker on entrepreneurship, business transformation, and family business dynamics.

Media Appearances

Melissa has no verified media appearances

Work History

5-2012
Owner at Zandcompleet
De zandvrouw - Schrijver / spreker at www.dezandvrouw.nl

Education

2006 - 2008
MSc from Tilburg University
2002 - 2006
BSc from Notenboom: meer dan onderwijs

More Information

Social Presence :

Prographics :

Exp : 13 Location : Moerdijk, North Brabant, Netherlands Job Level : N/A Designation : Owner at Zandcompleet
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melissa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Melissa

Personality Compatibility


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