Beth Dailey Merin

Commander
DISC Type : D

Vice President, Marketing at NACD (National Association of Corporate Directors)

Richmond, Virginia, United States

Overview

Beth has no verified overview

Personality Overview

Strong-Willed

Impact-Driven

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

8-2020
Vice President, Marketing at NACD (National Association of Corporate Directors)
3-2017 - 4-2020
Vice President Marketing & Content at International Franchise Association
5-2006 - 11-2016
Director of Marketing at AARP
11-1998 - 5-2006
Marketing Director at Discovery Communications, Inc, Consumer Products Division

Education

MLIS from Drexel University
BBA from Marshall University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Richmond, Virginia, United States Job Level : Senior Designation : Vice President, Marketing at NACD (National Association of Corporate Directors)
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Beth

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Beth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Beth

Personality Compatibility


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