Beth Shimanski

Examiner
DISC Type : cs

Vice President Marketing at Pure Archery Group

Hermosa, South Dakota, United States

Overview

Beth Shimanski is a marketing executive with over two decades of experience building brands in the outdoor industry for companies like Pure Archery Group, Savage Arms, and Polaris. She specializes in brand strategy, new product launches, and driving consumer demand. She holds an MBA from Augsburg University and a BS from the University of Minnesota.

An avid outdoorswoman, Beth is passionate about hiking, camping, fishing, and hunting big game across North America. She dedicates her time to mentoring others, serving on the board of Pass It On - Outdoor Mentors to help encourage the next generation to engage with traditional outdoor sports.

She began her personal hunting journey in 2017 after joining Savage Arms, applying her new passion directly to her professional role.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Outdoor Industry Marketing
Her entire career, including roles at Polaris, Savage Arms, and Pure Archery Group, has been dedicated to marketing for brands that serve outdoor enthusiasts.
Mentorship in Outdoors
Serves as a board member for Pass It On - Outdoor Mentors and actively encourages getting new people, especially youth and women, involved in hunting and shooting.
Big Game Hunting
She is a passionate hunter who has pursued whitetail, elk, and caribou across North America and frequently shares stories and gear guides from her experiences.

Media Appearances

Season 2: Episode 24: Beth Shimanski, Vice President of Marketing at Pure Archery Group. Featured in YouTube

See Now

Work History

3-2025
Vice President Marketing at Pure Archery Group
2-2025
Vice President Marketing at Savage Arms Inc.
5-2023
Member Board of Directors at Pass It On - Outdoor Mentors, Inc.
1-2017 - 2-2025
Marketing Director at Savage Arms Inc.
9-2006 - 12-2016
Senior Product Marketing Manager at Polaris Inc.

Education

9-1995 - 12-1999
Bachelor of Science - BS from University of Minnesota
1-2009 - 5-2011
Master of Business Administration - MBA from Augsburg University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hermosa, South Dakota, United States Job Level : Senior Designation : Vice President Marketing at Pure Archery Group
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Beth

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Beth take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Beth

Personality Compatibility


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