Beth Shimanski in

Beth Shimanski

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Vice President Marketing at Pure Archery Group
📍 Hermosa, South Dakota, United States

Beth Shimanski is a marketing executive with over two decades of experience building brands in the outdoor industry for companies like Pure Archery Group, Savage Arms, and Polaris. She specializes in brand strategy, new product launches, and driving consumer demand. She holds an MBA from Augsburg University and a BS from the University of Minnesota.

An avid outdoorswoman, Beth is passionate about hiking, camping, fishing, and hunting big game across North America. She dedicates her time to mentoring others, serving on the board of Pass It On - Outdoor Mentors to help encourage the next generation to engage with traditional outdoor sports.

She began her personal hunting journey in 2017 after joining Savage Arms, applying her new passion directly to her professional role.

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Experience
19 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Hermosa, South Dakota, United States
Personality Overview

How Beth shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Beth cares about

Outdoor Industry Marketing
Her entire career, including roles at Polaris, Savage Arms, and Pure Archery Group, has been dedicated to marketing for brands that serve outdoor enthusiasts.
Mentorship in Outdoors
Serves as a board member for Pass It On - Outdoor Mentors and actively encourages getting new people, especially youth and women, involved in hunting and shooting.
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Career

Work history

3-2025
Vice President Marketing
Pure Archery Group
2-2025
Vice President Marketing
Savage Arms Inc.
5-2023
Member Board of Directors
Pass It On - Outdoor Mentors, Inc.
1-2017 - 2-2025
Marketing Director
Savage Arms Inc.
9-2006 - 12-2016
Senior Product Marketing Manager
Polaris Inc.
In the press

Media appearances

Season 2: Episode 24: Beth Shimanski, Vice President of Marketing at Pure Archery Group. Featured in YouTube
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Education
9-1995 - 12-1999
Bachelor of Science - BS
University of Minnesota
1-2009 - 5-2011
Master of Business Administration - MBA
Augsburg University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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