Beth Smith

Observer
DISC Type : ci

Head of DTC Store Operations at PUMA Group

Boston, Massachusetts, United States

Overview

As the Head of DTC Store Operations for PUMA North America, they have progressed through the company from specialist to a leadership position. They are focused on investing in people and empowering store managers, holding certifications in Google Cloud Foundations and Microsoft 365 Copilot.

Based on their travels for work, they appear to appreciate scenic moments, having shared a post about a "gorgeous sunset" during a business trip to Riverhead, New York.

Unique fact: They are certified in modern technology platforms like Google Cloud and Microsofts AI Copilot, an unusual skill set for a retail operations leader.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Team Development
Emphasizes investing in and believing in their people, as highlighted in posts about their Store Managers Meetings and corporate partner engagement.
Retail Operations
Manages direct-to-consumer store operations and is actively involved in recruiting new management talent for PUMA's retail locations.
AI in the Workplace
Completed a certification for Microsoft 365 Copilot, indicating a proactive interest in using AI tools to improve work processes.

Media Appearances

Beth has no verified media appearances

Work History

3-2024
Head of DTC Store Operations at PUMA Group
3-2021 - 3-2024
Manager, Retail Operations at PUMA Group
2-2020 - 3-2021
Senior Specialist, Retail Operations at PUMA Group
4-2014
. at ANN INC (Ann Taylor | LOFT | Lou & Grey)
. at Victoria's Secret

Education

Beth has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of DTC Store Operations at PUMA Group
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Beth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to analyze well and then make their decisions.
  • Can Beth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Beth

Personality Compatibility


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