Beth V.

Inspirer
DISC Type : id

Sr. Director of Marketing at Verkada

San Mateo, California, United States

Overview

Beth is a results-driven marketing leader at Verkada with over a decade of experience in product marketing and GTM strategy. A Wharton MBA graduate and Certified Public Accountant, she previously led product marketing for a $180M portfolio at Box, excelling in messaging, customer segmentation, and team leadership.

She is passionate about creating a positive impact, expressing pride in working for an organization that brings protection and safety to communities, including showing public support for the AAPI community.

Unique fact: Beth holds a certification as a Certified Public Accountant, a distinct background for a marketing executive.

Personality Overview

Generous

Confident & Optimistic

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Go-to-Market Strategy
Her experience is centered on developing and executing GTM strategies, from startups to large tech firms like Box and Verkada.
Building Marketing Teams
Frequently posts about hiring marketing talent and has a background in leading and motivating high-performance teams.
Product Marketing
Has deep expertise in leading product marketing for entire portfolios, focusing on messaging, positioning, and content strategy for IT decision makers.

Media Appearances

Beth has no verified media appearances

Work History

10-2021 - 12-2022
Sr. Director of Marketing at Verkada
9-2020 - 10-2021
Marketing Consultant at Beth Vogel Consulting,
9-2019 - 7-2020
Sr. Director and Head Of Product Marketing at Box
4-2018 - 9-2019
Director of Product Marketing at Box
1-2016 - 4-2018
Group Product Marketing Manager, Content Management Solutions at Box

Education

2009 - 2011
MBA from The Wharton School
1998 - 2002
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Mateo, California, United States Job Level : N/A Designation : Sr. Director of Marketing at Verkada
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Beth

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Beth take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Beth

Personality Compatibility


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