Beth Westbrook

Go-getter
DISC Type : d

Director, Head of Content Strategy & Industry Marketing at Grant Thornton (US)

Gainesville, Georgia, United States

Overview

Beth has no verified overview

Personality Overview

Self-Confident

Vision Oriented

Challenger

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

5-2025
Director, Head of Content Strategy & Industry Marketing at Grant Thornton (US)
11-2017 - 5-2025
Director, Audit & Assurance and Governance Marketing at Grant Thornton (US)
10-2011 - 11-2017
Southeast Region Marketing Director 2015-2017 | SE Lead/Senior Manager 2011-2015 at Grant Thornton (US)
1-2003 - 9-2011
Marketing Manager 2005-2011 | Marketing Senior Associate 2003-2005 - Atlanta office at Grant Thornton (US)
1-2002 - 12-2002
Account Executive at Robert Half Legal

Education

Bachelor of Arts - BA from University of Georgia - Franklin College of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 27 Location : Gainesville, Georgia, United States Job Level : Mid-senior Designation : Director, Head of Content Strategy & Industry Marketing at Grant Thornton (US)
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Beth

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • Their decision making speed is somewhere in the middle.
  • Can Beth take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Beth

Personality Compatibility


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