Beth Williams

Enthusiast
DISC Type : i

Business Development Manager at Nxsys

Glasgow, Scotland, United Kingdom

Overview

Beth is a Business Development Manager at Nxsys, specializing in modernizing payroll with cloud-based technology. Her background is in sales and business development, particularly within the recruitment software industry. She holds a Bachelor of Design in Visual Communication from the University of South Australia, which complements her sales expertise.

Originally from Australia, Beth has a passion for international travel and exploring different cultures. Her recent adventures include hiking through tea plantations in India and visiting the scenic Lake Bled in Slovenia. She enjoys sharing her experiences and connecting with friends from around the world during her travels.

Unique fact: Beth has a keen interest in exploring diverse landscapes, from the beaches of Goa to the mountains of Slovenia.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Cloud Payroll Solutions
Her current role at Nxsys involves helping businesses simplify and modernize payroll using smart, cloud-based technology to improve efficiency and compliance.
Recruitment Technology
She has a strong background in the recruitment software sector from her time at Firefish Software, where she also authored articles on industry best practices.
Building Partnerships
She is motivated by creating meaningful conversations that lead to strong, long-term partnerships with clients, focusing on delivering genuine value.

Media Appearances

Beth has no verified media appearances

Work History

1-2026
Business Development Manager at Nxsys
4-2023 - 1-2026
Senior Small Business Partner at Firefish Software®
3-2021 - 5-2023
Growth Executive at Firefish Software®
10-2020 - 2-2021
Recruitment Consultant at The Portfolio Group
10-2016 - 10-2020
Recruitment Consultant at Angela Mortimer Group

Education

2011 - 2013
Bachelor of Design (Visual Communication) from University of South Australia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Glasgow, Scotland, United Kingdom Job Level : Middle Designation : Business Development Manager at Nxsys
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Beth

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Beth take some risk or not?

  • They can take some low-probability risks if needed.

You And Beth

Personality Compatibility


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