Dawn Frisby Byers

Enthusiast
DISC Type : i

Senior Director of Content and Engagement at PA Humanities Council

Philadelphia, Pennsylvania, United States

Overview

Dawn Frisby Byers is a marketing and communications executive with extensive experience in brand development for the arts and media industries. As Senior Director of Content and Engagement at PA Humanities, she leads statewide programming and communications. Her career includes leadership roles at the Apollo Theater and the Kimmel Center. She holds degrees from Duke University and Drexel University.

Outside of work, she loves attending performing arts events, reading a good book, and walking around her Mt. Airy neighborhood. She serves on the board of the Philadelphia Cultural Fund, reflecting her deep personal and professional commitment to the cultural sector.

In February 2024, Dawn was named one of City & State Pennsylvanias "Black Trailblazers" for her achievements and influence across the commonwealth.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Arts & Culture Marketing
Her entire career has been dedicated to marketing for arts organizations. She also developed a curriculum on the topic for Americans For The Arts.
Community Storytelling
She has stated that "the act of storytelling is the heart" of her work and oversees projects like "Voices of History" to chronicle community experiences.
Humanities Advocacy
As a leader at PA Humanities, she is passionate about demonstrating the power of the humanities to create positive change and connection across Pennsylvania.

Media Appearances

Dawn has no verified media appearances

Work History

8-2019
Senior Director of Content and Engagement at PA Humanities Council
7-2017
Consultant at Americans for the Arts/PA Council for the Arts
Director of Marketing and Communications at Annenberg Center for the Performing Arts/University of Penn
Business Development Consultant (contractor) at Mural Arts Program
Marketing Director at Philadelphia Festival of the Arts, The Kimmel Center

Education

M.S from Drexel University
B. A from Duke University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Senior Director of Content and Engagement at PA Humanities Council
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Dawn

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Dawn take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Dawn

Personality Compatibility


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