Bethany Aguad

Commander
DISC Type : D

Director of Product Documentation at Bullhorn

Palm Bay, Florida, United States

Overview

Bethany has no verified overview

Personality Overview

Strong-Willed

Impact-Driven

Decisive

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Bethany has no verified topics they care about

Media Appearances

Bethany has no verified media appearances

Work History

11-2023
Director of Product Documentation at Bullhorn
9-2022 - 11-2023
Technical Documentation Manager at Silent Eight
6-2016 - 9-2022
Technical Documentation Specialist at Sagent
5-2019 - 6-2021
Director - STC Board of Directors at Society for Technical Communication
6-2014 - 6-2016
Technical Communicator at Wyndham Destinations

Education

2012 - 2015
Master of Arts (M.A.) from University of Central Florida
2008 - 2012
B.A. from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 10 Location : Palm Bay, Florida, United States Job Level : Mid-senior Designation : Director of Product Documentation at Bullhorn
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bethany

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • If convinced, they can reach decisions quite fast.
  • Can Bethany take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Bethany

Personality Compatibility


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