Bethany McNeely

Commander
DISC Type : D

Global eCommerce Trade, CRM & Loyalty Director at Charlotte Tilbury Beauty

United Kingdom

Overview

Bethany McNeely is the Global eCommerce Trade, CRM & Loyalty Director at Charlotte Tilbury Beauty, where she has steadily progressed through senior leadership roles. With a background in Sociology from the University of Surrey, she possesses extensive expertise in driving global eCommerce growth, managing CRM strategies, and enhancing customer loyalty for the luxury beauty brand.

Bethany has demonstrated a remarkable career progression entirely within Charlotte Tilbury Beauty, rising from Senior Manager to a Global Director.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

eCommerce Growth
Her career shows a consistent focus on expanding Charlotte Tilbury's eCommerce presence across UK, EU, APAC, and global markets.
CRM & Loyalty
Her current director-level title explicitly includes CRM and Loyalty, highlighting it as a primary area of her professional responsibility and expertise.
Digital Trading
As a global director overseeing trade, she is focused on the commercial performance and strategic trading of the company's online channels.

Media Appearances

Bethany has no verified media appearances

Work History

10-2024
Global eCommerce Trade, CRM & Loyalty Director at Charlotte Tilbury Beauty
7-2023 - 10-2024
Global eCommerce & Trading Director at Charlotte Tilbury Beauty
1-2022 - 8-2023
Global Head of Ecommerce at Charlotte Tilbury Beauty
1-2021 - 2-2022
Head of eCommerce - UK, EU & APAC at Charlotte Tilbury Beauty
7-2019 - 1-2021
Senior eCommerce Manager - EMEA & APAC at Charlotte Tilbury Beauty

Education

2007 - 2011
Sociology from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Global eCommerce Trade, CRM & Loyalty Director at Charlotte Tilbury Beauty
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bethany

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bethany take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bethany

Personality Compatibility


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