Bethany Pyles

Enthusiast
DISC Type : i

Player Development Specialist at United States Esports Federation

Los Angeles, California, United States

Overview

Bethany Pyles is a Digital Anthropologist and Principal Consultant at ctrlPause, focusing on the intersection of play and social impact. With a background in scholastic esports leadership and community development, she has collaborated with prominent organizations like Microsoft and Cloud9. Her expertise lies in creating human-centered digital spaces and fostering prosocial behavior online.

Originally a social worker and refugee caseworker, Bethany leverages her background to champion inclusivity in gaming. She has lived and worked internationally in Costa Rica and Bolivia, is the founder of the "Lurk Here" podcast, and uses the online handle "Indyburgh" which reflects her roots in Indianapolis and Pittsburgh.

Before her career in esports, she was a lead caseworker for refugees and a hotline advocate for survivors of intimate partner violence.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Play x Social Impact
Her entire professional focus is on using digital spaces and play to promote empathy, learning, and collaboration, stemming from her background as a social worker.
Inclusive Gaming
Advocates for creating safe spaces for women and other underrepresented groups in the male-dominated esports industry, a recurring theme in her articles and talks.
Community Moderation
Actively recruits and develops cohorts of moderators for platforms like Discord to help foster prosocial behavior and create human-centered digital spaces.

Media Appearances

Bethany has no verified media appearances

Work History

12-2023 - 1-2025
Player Development Specialist at United States Esports Federation
12-2023 - 8-2024
Director of Community & Scholastic Programs at Fiber Gaming Network
7-2023
Founder at Lurk Here
12-2022 - 12-2023
Head of Esports at Galaxy Racer
2-2022 - 3-2025
Senior Community Manager at the*gameHERs

Education

2008 - 2012
Bachelor of Arts - BA from Indiana University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Player Development Specialist at United States Esports Federation
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Bethany

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Bethany take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Bethany

Personality Compatibility


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