Beto Rubim in

Beto Rubim

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Vice President - COO at Suhai Seguradora
📍 São Paulo, São Paulo, Brazil

Beto Rubim is the Vice President of Operations at Suhai Seguradora, with 35 years of experience driving transformation at companies like BNP Paribas Cardif and Aon. He has an executive education from Yale and INSEAD. Colleagues describe him as assertive, results-oriented, and a pragmatic leader who simplifies complexity.

His professional focus on motorcycle insurance, a key market for his company, aligns with his active promotion of events like the Festival Interlagos, suggesting a strong connection to the motorcycling community and its culture.

He was named one of the 100 most innovative personalities in the Brazilian insurance market.

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Experience
35 Years
Current Role
Vice President - COO
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Beto cares about

Insurance Innovation
His role at Suhai focuses on accelerating innovation. He was recognized as one of the 100 most innovative personalities in the Brazilian insurance market.
Operational Efficiency
A core part of his mandate is to drive efficiency and process improvements, a consistent theme throughout his career at Aon, BNP Paribas, and Suhai.
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Career

Work history

5-2022
Vice President - COO
Suhai Seguradora
7-2019 - 9-2021
Managing Director
Solera Brasil
4-2010 - 6-2019
COO / CIO
BNP Paribas Cardif
3-2005 - 5-2010
COO / CIO - Latin America
Aon Affinity Latin America
1-2000 - 3-2005
Associate Founder
Innovaction Technologies Brasil S/A
In the press

Media appearances

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Education
2017 - 2018
Yale Global Executive Leadership
Yale School of Management
9-2014 - 9-2014
Executive Management
INSEAD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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