Beto Rubim

Sharpshooter
DISC Type : DC

Vice President - COO at Suhai Seguradora

São Paulo, São Paulo, Brazil

Overview

Beto Rubim is the Vice President of Operations at Suhai Seguradora, with 35 years of experience driving transformation at companies like BNP Paribas Cardif and Aon. He has an executive education from Yale and INSEAD. Colleagues describe him as assertive, results-oriented, and a pragmatic leader who simplifies complexity.

His professional focus on motorcycle insurance, a key market for his company, aligns with his active promotion of events like the Festival Interlagos, suggesting a strong connection to the motorcycling community and its culture.

He was named one of the 100 most innovative personalities in the Brazilian insurance market.

Personality Overview

ROI Driven

Thorough Evaluator

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

Insurance Innovation
His role at Suhai focuses on accelerating innovation. He was recognized as one of the 100 most innovative personalities in the Brazilian insurance market.
Operational Efficiency
A core part of his mandate is to drive efficiency and process improvements, a consistent theme throughout his career at Aon, BNP Paribas, and Suhai.
Corporate Culture
He proudly shares his company's recognition as a "Great Place to Work" for a decade and was recently promoted as part of a strategy to value internal talent.

Media Appearances

Beto has no verified media appearances

Work History

5-2022
Vice President - COO at Suhai Seguradora
7-2019 - 9-2021
Managing Director at Solera Brasil
4-2010 - 6-2019
COO / CIO at BNP Paribas Cardif
3-2005 - 5-2010
COO / CIO - Latin America at Aon Affinity Latin America
1-2000 - 3-2005
Associate Founder at Innovaction Technologies Brasil S/A

Education

2017 - 2018
Yale Global Executive Leadership from Yale School of Management
9-2014 - 9-2014
Executive Management from INSEAD

More Information

Social Presence :

Prographics :

Exp : 35 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Vice President - COO at Suhai Seguradora
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Insights For Selling To Beto

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beto is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Beto

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Beto move?

  • If convinced, they can reach decisions quite fast.
  • Can Beto take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Beto

Personality Compatibility


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