Betsy Atkins

Inquirer
DISC Type : dc

Member Board Of Directors at Gopuff

Miami, Florida, United States

Overview

Betsy Atkins is a three-time CEO, serial entrepreneur, and renowned corporate governance expert currently serving on the boards of Wynn Resorts and Gopuff, while also chairing the Google Cloud Executive Advisory Board. Her extensive career includes co-founding successful tech companies and serving on over 34 public and private boards, navigating 13 IPOs.

She is a vocal proponent of leveraging technology, particularly AI and machine learning, to drive efficiency and enhance customer experiences. A published author, Betsy focuses on board readiness and effective corporate leadership. She is a prominent advocate for diversity in the boardroom, including championing more women in corporate leadership roles.

Unique fact: Betsy has served on the second-most corporate boards in the United States, demonstrating her deep expertise in corporate governance and strategy across numerous industries.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Business
Chairs the Google Cloud Advisory Board and frequently writes and speaks about leveraging Generative and Agentic AI to create business innovation and competitive advantages.
Corporate Governance
An expert in governance who has served on over 34 boards, written multiple books on the topic, and provides commentary for outlets like Forbes and CNBC.
Digital Transformation
Emphasizes that companies must "tech-enable" all business aspects to stay competitive, a core focus of her venture capital firm and a theme in her board roles.

Media Appearances

Betsy has no verified media appearances

Work History

4-2021
Member Board Of Directors at Gopuff
7-2020
Chairman at Google Cloud Advisory Board
4-2018
Member Board Of Directors at Wynn Las Vegas
10-2015 - 5-2023
Member Board of Directors at Volvo Car Group
10-2014 - 10-2015
Member Board of Directors at Darden

Education

Education details unavailable from University of Massachusetts Amherst
Education details unavailable from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 34 Location : Miami, Florida, United States Job Level : Leadership Designation : Member Board Of Directors at Gopuff
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Insights For Selling To Betsy

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsy is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Betsy

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Betsy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Betsy take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Betsy

Personality Compatibility


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