Betsy Croft is the Global Head of Industry Marketing at Skyscanner, leveraging extensive experience from previous senior B2B marketing and events roles at TripAdvisor. She is a recognized voice in the travel industry, frequently speaking at major conferences. Betsy holds a Bachelors Degree in Communications from Boston University.
Betsy is passionate about the power of teamwork and appreciates working in innovative and collaborative environments. She is highly engaged in the travel tech community, consistently participating in global industry events to share insights and connect with partners, showing a deep enthusiasm for her field.
She was instrumental in the massive project to reinvent Skyscanners B2B storefront for its industry partners.
Read the full overview →It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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