Betsy Croft

Questioner
DISC Type : c

Global Head of Industry Marketing at Skyscanner

London, England, United Kingdom

Overview

Betsy Croft is the Global Head of Industry Marketing at Skyscanner, leveraging extensive experience from previous senior B2B marketing and events roles at TripAdvisor. She is a recognized voice in the travel industry, frequently speaking at major conferences. Betsy holds a Bachelors Degree in Communications from Boston University.

Betsy is passionate about the power of teamwork and appreciates working in innovative and collaborative environments. She is highly engaged in the travel tech community, consistently participating in global industry events to share insights and connect with partners, showing a deep enthusiasm for her field.

She was instrumental in the massive project to reinvent Skyscanners B2B storefront for its industry partners.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Travel Tech Industry
Her entire career has been in the travel tech sector at TripAdvisor and Skyscanner, and she is a frequent speaker at major industry events like Routes Americas and ITB.
B2B Marketing
This is her core expertise, with a focus on global events and industry marketing. She proudly shared her involvement in reinventing Skyscanner's B2B partner storefront.
Industry Collaboration
Her posts often highlight the value of meeting with industry partners and friends at global tradeshows, indicating a focus on building and maintaining relationships.

Media Appearances

The Latest Traveller Insights and Trends Shaping Travel's Recovery – Skyscanner Speaker. Featured in ITB Asia News

See Now

Work History

8-2021
Global Head of Industry Marketing at Skyscanner
9-2020 - 8-2021
Senior Global Marketing Manager, Events & Industry at Skyscanner
3-2020 - 8-2021
Senior Marketing Manager, Global Events, B2B Marketing at Skyscanner
4-2016 - 3-2020
Senior B2B Marketing Manager, Enterprise Marketing (Hotels) at TripAdvisor
3-2016 - 3-2020
Senior Global Events Manager at TripAdvisor

Education

2002 - 2006
Bachelor's Degree from Boston University
2005 - 2005
Education details unavailable from Boston University Study Abroad London

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Industry Marketing at Skyscanner
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Insights For Selling To Betsy

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Betsy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Betsy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Betsy take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Betsy

Personality Compatibility


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