Betsy Croft in

Betsy Croft

Questioner · DISC type c
Global Head of Industry Marketing at Skyscanner
📍 London, England, United Kingdom

Betsy Croft is the Global Head of Industry Marketing at Skyscanner, leveraging extensive experience from previous senior B2B marketing and events roles at TripAdvisor. She is a recognized voice in the travel industry, frequently speaking at major conferences. Betsy holds a Bachelors Degree in Communications from Boston University.

Betsy is passionate about the power of teamwork and appreciates working in innovative and collaborative environments. She is highly engaged in the travel tech community, consistently participating in global industry events to share insights and connect with partners, showing a deep enthusiasm for her field.

She was instrumental in the massive project to reinvent Skyscanners B2B storefront for its industry partners.

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Experience
14 Years
Current Role
Global Head of Industry Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Betsy shows up

Cautious & Analytical
Not Easily Convinced
Systematic

It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Betsy cares about

Travel Tech Industry
Her entire career has been in the travel tech sector at TripAdvisor and Skyscanner, and she is a frequent speaker at major industry events like Routes Americas and ITB.
B2B Marketing
This is her core expertise, with a focus on global events and industry marketing. She proudly shared her involvement in reinventing Skyscanner's B2B partner storefront.
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Career

Work history

8-2021
Global Head of Industry Marketing
Skyscanner
9-2020 - 8-2021
Senior Global Marketing Manager, Events & Industry
Skyscanner
3-2020 - 8-2021
Senior Marketing Manager, Global Events, B2B Marketing
Skyscanner
4-2016 - 3-2020
Senior B2B Marketing Manager, Enterprise Marketing (Hotels)
TripAdvisor
3-2016 - 3-2020
Senior Global Events Manager
TripAdvisor
In the press

Media appearances

The Latest Traveller Insights and Trends Shaping Travel's Recovery – Skyscanner Speaker. Featured in ITB Asia News
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Education
2002 - 2006
Bachelor's Degree
Boston University
2005 - 2005
Education details unavailable
Boston University Study Abroad London
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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