Jaap Bouwer

Examiner
DISC Type : sc

Senior Expert at McKinsey & Company

Amsterdam, North Holland, Netherlands

Overview

Jaap Bouwer is a Senior Expert at McKinsey & Companys Amsterdam office, specializing in the aviation industry. He advises airlines, airports, and investors on corporate strategy, commercial improvement, and transformations. Holding a Masters from the University of Amsterdam, he also leads the firms European aviation research.

He plays a key role in recruiting and developing talent for McKinseys global Travel, Logistics, and Transport Infrastructure practice.

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Aviation Value Chain
He consistently publishes detailed analyses on the financial performance and economic profitability of the entire aviation industry, from airlines and airports to cargo and ground handlers.
Airline Transformation
He advises clients on large-scale transformations, focusing on corporate strategy, turnaround plans, and building a new culture to ensure lasting results and improved performance.
Future of Air Travel
He analyzes emerging trends shaping the industry, such as the increasing seasonality of leisure travel and evolving passenger preferences post-pandemic.

Media Appearances

Jaap Bouwer – Senior Expert, McKinsey & Company (Profile). Featured in McKinsey & Company

See Now

Work History

1-2021
Senior Expert at McKinsey & Company
7-2011 - 1-2021
Expert at McKinsey & Company
7-2009 - 6-2011
Specialist at McKinsey & Company

Education

1997 - 2002
Master's degree from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Senior Expert at McKinsey & Company
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Insights For Selling To Jaap

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaap is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jaap

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jaap move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jaap take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jaap

Personality Compatibility


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