Betsy Lane

Doer
DISC Type : ds

Chief Marketing & Communications Officer at ISPOR—The Professional Society for Health Economics and Outcomes Research

United States

Overview

Betsy has no verified overview

Personality Overview

Long-term Focused

Strategic Planner

Fast-paced

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Betsy has no verified topics they care about

Media Appearances

Betsy has no verified media appearances

Work History

9-2015
Chief Marketing & Communications Officer at ISPOR—The Professional Society for Health Economics and Outcomes Research
1-2005 - 8-2015
Senior Vice President, Marketing & Communications at Publicis Touchpoint Solutions
9-2000 - 12-2004
Vice President, Account Supervisor at Nelson Communications (NCI)
6-1999 - 9-2000
Vice President, Group Account Supervisor at Spectrum Communications
4-1996 - 4-1999
Vice President, Account Supervisor at Integrated Communications

Education

BA from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 29 Location : United States Job Level : Leadership Designation : Chief Marketing & Communications Officer at ISPOR—The Professional Society for Health Economics and Outcomes Research
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Insights For Selling To Betsy

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Betsy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Betsy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Betsy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Betsy

Personality Compatibility


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