Bettina Drewes is the Head of Online Marketing at WAGO, where she has been leading the digital transformation of marketing for over a decade. Her expertise lies in data-driven performance marketing, social media, and large-scale marketing automation projects. She holds a Diplom-Kauffrau (FH) degree from Hochschule Bielefeld.
Outside of her professional role, Bettina values a healthy work-life balance that integrates her career with family and personal hobbies. She has a keen interest in sports and fitness, which she actively combines with her professional life.
She recently led a large-scale international project to implement HubSpot as the global marketing automation platform across 15 countries.
Read the full overview →Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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