Bettina Drewes

Critic
DISC Type : C

Head of Online Marketing at WAGO Kontakttechnik

Päpinghausen, Nordrhein-Westfalen, Deutschland, Germany

Overview

Bettina Drewes is the Head of Online Marketing at WAGO, where she has been leading the digital transformation of marketing for over a decade. Her expertise lies in data-driven performance marketing, social media, and large-scale marketing automation projects. She holds a Diplom-Kauffrau (FH) degree from Hochschule Bielefeld.

Outside of her professional role, Bettina values a healthy work-life balance that integrates her career with family and personal hobbies. She has a keen interest in sports and fitness, which she actively combines with her professional life.

She recently led a large-scale international project to implement HubSpot as the global marketing automation platform across 15 countries.

Personality Overview

Objective Thinker

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

B2B Digital Marketing
Leads the digital marketing transformation at WAGO, focusing on data-driven, personalized performance marketing and creating a connected, measurable ecosystem.
Marketing Automation
Has extensive experience in marketing automation, highlighted by her recent leadership of a complex HubSpot rollout across 15 different countries for WAGO.
AI-Driven CRM
She is interested in the evolution of CRM from a data management tool to an AI-powered relationship model, as noted from her attendance at the German CRM-Forum.

Media Appearances

Unsere Kollegen Bettina Drewes und Viktor Frei berichten im Video, wie WAGO sie bei der Vereinbarkeit von Beruf & Freizeit unterstützt.. Featured in Facebook (WAGO Kontakttechnik)

See Now

Work History

4-2015
Head of Online Marketing at WAGO Kontakttechnik
3-2009 - 3-2015
Leitung Bereich Internet und Online-Marketing at WAGO Kontakttechnik
3-2006 - 2-2009
Marketing Manager at WAGO Kontakttechnik
8-2003 - 2-2006
Marketing Manager, Vertriebs- und Marketingassistent at MöllerGroup GmbH

Education

1999 - 2002
Diplom-Kauffrau (FH) from Hochschule Bielefeld

More Information

Social Presence :

Prographics :

Exp : 22 Location : Päpinghausen, Nordrhein-Westfalen, Deutschland, Germany Job Level : Mid-senior Designation : Head of Online Marketing at WAGO Kontakttechnik
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Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bettina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bettina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bettina

Personality Compatibility


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