Bettina Drewes in

Bettina Drewes

Critic · DISC type C
Head of Online Marketing at WAGO Kontakttechnik
📍 Päpinghausen, Nordrhein-Westfalen, Deutschland, Germany

Bettina Drewes is the Head of Online Marketing at WAGO, where she has been leading the digital transformation of marketing for over a decade. Her expertise lies in data-driven performance marketing, social media, and large-scale marketing automation projects. She holds a Diplom-Kauffrau (FH) degree from Hochschule Bielefeld.

Outside of her professional role, Bettina values a healthy work-life balance that integrates her career with family and personal hobbies. She has a keen interest in sports and fitness, which she actively combines with her professional life.

She recently led a large-scale international project to implement HubSpot as the global marketing automation platform across 15 countries.

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Experience
22 Years
Current Role
Head of Online Marketing
Job Level
Mid-senior
Location
Päpinghausen, Nordrhein-Westfalen, Deutschland, Germany
Personality Overview

How Bettina shows up

Objective Thinker
Critic
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Priorities

Topics Bettina cares about

B2B Digital Marketing
Leads the digital marketing transformation at WAGO, focusing on data-driven, personalized performance marketing and creating a connected, measurable ecosystem.
Marketing Automation
Has extensive experience in marketing automation, highlighted by her recent leadership of a complex HubSpot rollout across 15 different countries for WAGO.
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Career

Work history

4-2015
Head of Online Marketing
WAGO Kontakttechnik
3-2009 - 3-2015
Leitung Bereich Internet und Online-Marketing
WAGO Kontakttechnik
3-2006 - 2-2009
Marketing Manager
WAGO Kontakttechnik
8-2003 - 2-2006
Marketing Manager, Vertriebs- und Marketingassistent
MöllerGroup GmbH
In the press

Media appearances

Unsere Kollegen Bettina Drewes und Viktor Frei berichten im Video, wie WAGO sie bei der Vereinbarkeit von Beruf & Freizeit unterstützt.. Featured in Facebook (WAGO Kontakttechnik)
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Education
1999 - 2002
Diplom-Kauffrau (FH)
Hochschule Bielefeld
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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