Betty Thayer

Observer
DISC Type : ci

Advisor at ROMO Images

Switzerland

Overview

Betty Thayer is a seasoned entrepreneur and advisor, now retired from full-time roles. With an MBA from Vanderbilt, she has experience as a Non-Executive Chairman and is described by peers as an inspirational and professional leader. She currently advises unique ventures in digital media and photography.

Betty has a strong interest in arts and culture, serving as a trustee for the US Friends of the Piccola Accademia di Montisi and on the UK Council for the American Museum in Britain. She is also involved in a digital crafts business and posts about her hometown, Wengen, Switzerland.

She advises a company managing a rare collection of 100, 000 3D photographs from the 1950s, including extensive sessions with Picasso.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Entrepreneurship
Serves as an advisor to digital-first businesses like Chapter One Papers (crafts) and was the Chairman of Homes and Rooms (vacation rental platform).
Cultural Preservation
Actively involved with organizations like the American Museum in Britain and ROMO Images, which preserve and showcase historical art and photography.
Vacation Rental Market
As former Chairman of Homes and Rooms, she has deep insight into the platform economy for vacation property owners seeking to increase profitability.

Media Appearances

Betty has no verified media appearances

Work History

1-2011
Advisor at ROMO Images
4-2020 - 4-2021
Advisor at Chapter One Papers
7-2020
Trustee at US Friends of the Piccola Accademia di Montisi
6-2011 - 5-2017
Member of the UK Council at American Museum in Britain
9-2013 - 2-2016
Non-Executive Chairman at Homes and Rooms

Education

1994 - 1994
Advanced Management Course from Saïd Business School, University of Oxford
1980 - 1982
MBA from Vanderbilt University - Owen Graduate School of Management

More Information

Social Presence :

Prographics :

Exp : 6 Location : Switzerland Job Level : N/A Designation : Advisor at ROMO Images
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Insights For Selling To Betty

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betty is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Betty

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Betty move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Betty take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Betty

Personality Compatibility


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