Bharath Krishnaswamy

Evaluator
DISC Type : dsc

Senior Vice President at UST

Greater Seattle Area, United States

Overview

Bharath Krishnaswamy is a Senior Vice President at UST, where he heads the Hyperscaler Business Unit. His extensive career, which includes senior roles at ITC Infotech and Tech Mahindra, focuses on P&L management, digital transformation, and building multi-million dollar co-sell revenues with major hyperscalers. He is an alumnus of Harvard Business School.

Outside of his executive role, Bharath is deeply invested in the technology community as a member of the Forbes Technology Council and a Charter Member of TiE. Known as a motivational speaker, he is active in industry forums and academic circles, reflecting a passion for sharing knowledge and fostering innovation.

As the son of an Indian Navy officer, his upbringing in various naval bases taught him adaptability and instilled a strong sense of purpose.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Hyperscaler Partnerships
His current role at UST is dedicated to building a $1. 5B co-sell revenue business with major hyperscalers like AWS, a key focus of his recent career.
Digital Transformation
Specializes in creating digital shift strategies for large enterprise clients, focusing on areas like cloud modernization, data transformation, and modern engineering.
Applied and GenAI
A key part of his mandate at UST involves building future-ready assets and service propositions around frontier technologies, including Generative and Agentic AI.

Media Appearances

Bharath has no verified media appearances

Work History

11-2024
Senior Vice President at UST
8-2023
President - Americas at ITC Infotech
7-2021 - 8-2023
Senior Vice President at Tech Mahindra
4-2018 - 7-2021
Assistant Vice President at Cognizant
8-2018 - 4-2021
Vice President at HCLTech

Education

1-2018 - 1-2019
Executive Master of Business Administration from Harvard Business School
1-1995 - 1-1998
Master of Business Administration from Loyola Institute Of Business Administration

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Senior Vice President at UST
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Insights For Selling To Bharath

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bharath is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bharath

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bharath move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bharath take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bharath

Personality Compatibility


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