Bhoomi Lakhani

Editor
DISC Type : CS

SOH National Head (AVP) at Nexus Select Trust

Mumbai, Maharashtra, India

Overview

Bhoomi Lakhani is a seasoned executive with over two decades of experience in the Out-of-Home (OOH) advertising industry. As the SOH National Head at Nexus Select Trust, she is a key figure in driving retail growth and pioneering innovative media installations, including a national network of anamorphic screens for immersive brand storytelling.

She champions a leadership style rooted in integrity, resilience, and inclusivity, believing women bring a distinct edge with emotional intelligence and strategic foresight. Bhoomi is passionate about mentorship and creating work that is both impactful and soulful, ensuring every voice on her team is heard and valued.

Recently, Bhoomi was instrumental in launching Indias first Twin Stacked Anamorphic Cuboids, a revolutionary 360-degree visual experience for brands.

Personality Overview

Skeptic

Late Adopter

Fact-Driven

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Immersive Advertising
Her recent work involves launching 3D-enabled and anamorphic screens at Nexus Malls to create immersive storytelling platforms for brands.
Retail Media Innovation
As SOH National Head for a large mall portfolio, she focuses on creating innovative media and brand engagement opportunities within the retail ecosystem.
Women in Leadership
She has been featured speaking about her journey as a woman in the OOH industry, believing women bring a distinct and valuable edge to leadership.

Media Appearances

Bhoomi has no verified media appearances

Work History

2-2024
SOH National Head (AVP) at Nexus Select Trust
8-2019 - 2-2024
Vice President Sales at RoshanSpace Brandcom
4-2018 - 2-2019
VP of Sales at Outsightxp
10-2016 - 4-2018
CEO ( west) at Atin Promotions & Advertising Pvt Ltd
5-2011 - 9-2016
Founder member & AVP West at Apex Aim pvt ltd at Apex Aim pvt limited

Education

1996 - 1997
Bachelor of Commerce - BCom from Bcom - PGD in Marketing Management

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : SOH National Head (AVP) at Nexus Select Trust
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Insights For Selling To Bhoomi

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bhoomi is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bhoomi

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bhoomi move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bhoomi take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bhoomi

Personality Compatibility


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