Bhuvnesh Gupta

Critic
DISC Type : C

Co-Founder at POSHN

Delhi, India

Overview

Bhuvnesh Gupta is the Co-Founder of Poshn, an agri-fintech platform he scaled profitably. With a background from XLRI Jamshedpur and prior leadership roles at BharatPe, Udaan, and OYO, he has deep expertise in scaling B2B businesses. Colleagues describe him as a positive, quick-learning team player with strong work ethics and creative problem-solving skills.

His entrepreneurial interests extend to personal wellbeing, having previously founded eFulcrum, a venture focused on wellness products. This experience complements his extensive corporate background, showing a passion for building solutions that help people, whether in business or in their personal lives. He also has grassroots experience running a commodity trading business for seven years.

Unique fact: Before entering the tech and startup world, he spent seven years running his own physical commodity trading and distribution business in Punjab.

Personality Overview

Negotiator

ROI Driven

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Profitable B2B Scaling
He emphasizes profitable growth, having scaled his current B2B agri-fintech venture to ₹1300 Cr in four years while maintaining profitability.
Digitizing Supply Chains
His company, Poshn, is focused on solving inefficiencies in India's food-processing market through technology, a topic he frequently discusses.
Execution Over Vision
He has publicly shared his belief that strong execution is more critical for success than just having a good vision, citing industry examples.

Media Appearances

Left to Right - Bhuvnesh Gupta, Co-founder Poshn and .... Featured in Startagist

See Now

Work History

3-2021
Co-Founder at POSHN
3-2020 - 3-2021
Head D2R & Ecommerce at BharatPe
10-2018 - 9-2019
Business Head at Udaan.com
4-2018 - 9-2019
Founder at eFulcrum
4-2017 - 4-2018
Business Head at OYO Rooms

Education

2013 - 2015
Post Graduate Diploma in Business Management from XLRI Jamshedpur
2005 - 2008
BA Honours from Indira Gandhi National Open University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Delhi, India Job Level : Leadership Designation : Co-Founder at POSHN
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Insights For Selling To Bhuvnesh

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bhuvnesh is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bhuvnesh

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bhuvnesh move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bhuvnesh take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bhuvnesh

Personality Compatibility


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