Bibi Hilton

Enthusiast
DISC Type : i

Chief Client Officer, Global Markets at Ketchum

United Kingdom

Overview

Bibi Hilton is the Chief Client Officer for Global Markets at Ketchum, with over 25 years of experience in PR and advertising. Her career includes roles as CEO of the diversity and inclusion social enterprise Creative Access, and Managing Director at Golin. She earned her Bachelor of Arts from UCL.

Bibi is a passionate advocate for diversity, equity, and inclusion within the creative industries. A former President of Women in PR, she has consistently worked to champion underrepresented talent, tackle the gender pay gap, and promote inclusive workplace practices like flexible working and returnship programs.

For her dedicated work championing women in leadership, she received the prestigious PRCA Trailblazer award.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Diversity & Inclusion
As former CEO of Creative Access, she is a vocal advocate for removing barriers related to social class, ethnicity, and gender in the creative industries.
Female Leadership
As the former President of Women in PR, she is a passionate supporter of increasing the number and diversity of women in senior leadership roles.
Global Brand Communications
Her current role at Ketchum and previous experience as Global Engagement Director for Unilever at IPG highlight her expertise in managing major international client relationships.

Media Appearances

Ketchum hires ex‑Golin London MD Bibi Hilton. Featured in PR Week UK

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Bibi Hilton joins Ketchum as Global Markets Chief Client Officer. Featured in Adgully

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Work History

9-2024
Chief Client Officer, Global Markets at Ketchum
9-2022 - 9-2024
Chief Executive Officer at Creative Access
9-2021 - 9-2022
Director Of Communications at Creative Access
1-2020 - 9-2021
Global Engagement Director, Unilever at Interpublic Group (IPG)
1-2018 - 1-2021
President at Women in PR

Education

1997 - 2001
Bachelor of Arts (B.A.) from UCL

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Leadership Designation : Chief Client Officer, Global Markets at Ketchum
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Insights For Selling To Bibi

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bibi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bibi

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bibi move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Bibi take some risk or not?

  • They can take some low-probability risks if needed.

You And Bibi

Personality Compatibility


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