Bill Berner

Examiner
DISC Type : cs

Chief Legal Officer at Ruggable

Portland, Oregon, United States

Overview

Bill has no verified overview

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Bill has no verified topics they care about

Media Appearances

Bill has no verified media appearances

Work History

1-2026
Chief Legal Officer at Ruggable
8-2024
Advisory Board Member at MAV Unlimited, Inc.
6-2024 - 12-2025
Fractional General Counsel; Principal at CATALYST Legal and Advisory Services LLC
7-2022
Advisory Council - Center for Transnational Law and Business at USC Gould School of Law
11-2021
Venture Partner at Oregon Venture Fund

Education

Doctor of Law (JD) from USC Gould School of Law
B.S. from University of Cincinnati

More Information

Social Presence :

Prographics :

Exp : 4 Location : Portland, Oregon, United States Job Level : Leadership Designation : Chief Legal Officer at Ruggable
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bill

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bill take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bill

Personality Compatibility


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