Sarah Kleinman

Initiator
DISC Type : Di

Chief Commercial Officer at Ruggable

Los Angeles, California, United States

Overview

Sarah Kleinman is a C-suite leader specializing in consumer-centric strategy and digital transformation to deliver growth for major brands like Ruggable, Vans, and The North Face. A UC Berkeley graduate, colleagues describe her as an inspirational, strategic, and empathetic leader.


Sarah is a member of the Google Retail Advisory Board and was recognized in Brand Innovators "40 Under 40" list.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Data-Driven Merchandising
She believes the role of merchandiser is becoming more strategic, moving from manual curation to dynamic, data-driven approaches that leverage real-time insights.
Global DTC Growth
Her career focuses on leading and scaling complex, global direct-to-consumer businesses with P&L management experience exceeding $1 billion.
Consumer-Centric Strategy
Emphasizes applying a consumer-centric mindset to build brand-defining experiences across all channels and facilitate best-in-class brand engagements.

Media Appearances

Ad World 2023 – Speaker Line‑Up (featuring Sarah Kleinman, Chief Commercial Officer, Ruggable). Featured in Ad World

See Now

Work History

1-2026
Chief Commercial Officer at Ruggable
5-2025 - 1-2026
General Manager, Americas at Ruggable
2-2024 - 12-2024
VP & GM Direct to Consumer at Vans
10-2022 - 8-2024
Vice President and General Manager Global Digital at Vans
1-2020 - 10-2022
Global VP of Digital Experience at The North Face, a VF Company

Education

Bachelor's degree from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Commercial Officer at Ruggable
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sarah

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


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