Bill Besselman in

Bill Besselman

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SVP, Corporate Strategy at American Eagle Outfitters Inc.
📍 Pittsburgh, Pennsylvania, United States

Bill is a transformational leader with over 25 years of experience in retail, consumer brands, and logistics. A graduate of The Wharton School and Carnegie Mellon, he has a proven track record in architecting enterprise strategy and leading operational turnarounds, such as driving $40M in profitability improvements at Quiet Platforms. People who have worked with him often describe him as an inspiring, motivating, and creative leader.

Beyond his corporate roles, Bill is passionate about fostering innovation and serves as a board member and advisor to startups. He actively supports and mentors founders, particularly in the activewear, apparel, and tech sectors, helping them build their brands and accelerate growth.

Unique fact: At Under Armour, Bill was responsible for building and scaling the companys entire Connected Fitness ecosystem.

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Experience
12 Years
Current Role
SVP, Corporate Strategy
Job Level
Leadership
Location
Pittsburgh, Pennsylvania, United States
Personality Overview

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Priorities

Topics Bill cares about

Logistics Turnarounds
He designed and executed a turnaround strategy at Quiet Platforms that resulted in approximately $40 million in annual profitability improvements.
Startup Mentorship
Serves as a board member and advisor to startups like Cipher Skin, and actively helps founders of emerging brands like Kobrelms and Trusst Lingerie.
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Career

Work history

9-2024
SVP, Corporate Strategy
American Eagle Outfitters Inc.
2-2020 - 8-2024
SVP, Supply Chain Strategy
American Eagle Outfitters Inc.
6-2024
President
Quiet Platforms
4-2023 - 5-2024
Chief Administrative Officer (CAO)
Quiet Platforms
1-2022 - 3-2023
Chief Commercial Officer (CCO)
Quiet Platforms
In the press

Media appearances

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Education
1993 - 1995
MBA
The Wharton School
1986 - 1990
Bachelor of Science (BSc)
Carnegie Mellon University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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