Bill Cunningham

Doer
DISC Type : sd

Strategic Partnerships Lead at Beam

London, England, United Kingdom

Overview

Bill leads Strategic Partnerships at Beam, building AI technology for frontline support teams. His career is focused on mission-driven startups, combining his expertise in sales and account management with a passion for social impact. He is a graduate of the University of Bath.

He is passionate about leveraging technology as a force for good, particularly at the intersection of sustainability and social justice. Bill is motivated by work that empowers communities and delivers positive, tangible change to societys most vulnerable people.

His team participated in a public scrutiny pilot with Nesta to test how the public feels about their AI, "Magic Notes", being used by frontline workers.

Personality Overview

Results Focused

Deliberate Doer

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Social Care
His work at Beam focuses on building AI tools for frontline support teams, and he shares content on how AI can responsibly assist social workers.
Youth Employment
He recently participated in a session at the House of Commons focused on how the sector can better support young people into meaningful work.
Reoffender Reintegration
Follows justice inquiries and advocates for the role of stable housing and employment in reducing reoffending rates for former prisoners.

Media Appearances

Bill has no verified media appearances

Work History

5-2025
Strategic Partnerships Lead at Beam
9-2024 - 5-2025
Sales Team Lead at Too Good To Go
2-2021 - 9-2024
Senior Key Account Manager - Grocery and then Fast Casual Channel at Too Good To Go
2-2019 - 12-2020
Head of Grocery at HIPPEAS
2-2017 - 2-2019
Senior National Account Manager at People Against Dirty | ecover + method | Europe

Education

2011 - 2015
Bachelor’s Degree from University of Bath
2014 - 2015
Bachelor's Degree from Simon Fraser University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Strategic Partnerships Lead at Beam
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bill

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bill take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bill

Personality Compatibility


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