Bill Hedberg

Inquirer
DISC Type : cd

Head of Strategic Marketing - Automotive Coatings at PPG

St Paul, Minnesota, United States

Overview

Bill is the Head of Strategic Marketing for Automotive Coatings at PPG, leveraging extensive experience from leadership roles at Sensata Technologies and 3M. He holds an MBA from the University of Michigan and a B. A. from Brown University. People who have worked with him describe him as creative and thoughtful.

His educational background in business economics and accounting, coupled with an active interest in top consulting firms like Accenture and Deloitte, suggests a strong passion for strategic business analysis and corporate strategy that extends beyond his direct professional responsibilities.

He has built a specialized career focused on marketing and strategy exclusively within the automotive sector, from components to coatings.

Personality Overview

Hard To Convince

Demanding

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Automotive Marketing
Currently leads strategic marketing for automotive coatings at PPG and previously led the automotive marketing and strategy functions at Sensata Technologies.
Go-to-Market Strategy
His career has focused on leading marketing, strategy, and business development to successfully launch automotive products and technologies.
Corporate Strategy
His background includes senior director roles in strategy and business development, focusing on long-term growth and market positioning in the automotive industry.

Media Appearances

PPG to exhibit at The Battery Show North America with advanced coatings and electric vehicle solutions. Featured in PPG Newsroom

See Now

Work History

6-2024
Head of Strategic Marketing - Automotive Coatings at PPG
10-2022 - 6-2024
Strategic Marketing Leader - Automotive at Sensata Technologies
10-2021 - 10-2022
Senior Director - Strategy & Business Development at Sensata Technologies
1-2021 - 10-2021
Americas Portfolio Leader - Automotive, Aerospace, Commercial Vehicle at 3M
2-2020 - 1-2021
Automotive Portfolio Leader - Americas at 3M

Education

2012 - 2014
Master of Business Administration (MBA) from University of Michigan - Stephen M. Ross School of Business
B.A from Brown University

More Information

Social Presence :

Prographics :

Exp : 11 Location : St Paul, Minnesota, United States Job Level : Mid-senior Designation : Head of Strategic Marketing - Automotive Coatings at PPG
URL has been copied!

Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Bill

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bill take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Bill

Personality Compatibility


Other PPG Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.