Bill Kenney

Initiator
DISC Type : Di

Founder & Client Advocate at MEET (My Expo & Event Team)

Newport, Rhode Island, United States

Overview

Bill Kenney is the founder of MEET, specializing in U. S. market entry for international B2B and B2G companies through data-driven trade show strategies. He holds an MBA from the University of Connecticut and is frequently described by peers as a generous, insightful, and highly-connected "networking guru".

Outside of his direct client work, Bill is passionate about fostering global business connections. He founded Soft Land Partners, a consortium of professionals dedicated to helping companies scale in new markets, and hosts events and sessions to facilitate international trade and partnerships.

Unique fact: Bill previously held the self-appointed title of "Founder & Chief Pot Stirrer" at one of his companies, Soft Land Partners.

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

U. S. Market Entry
His core professional focus is helping international B2B and B2G companies successfully enter and scale within the competitive United States market.
Trade Show Strategy
He specializes in optimizing trade show ROI, from event selection to booth design, to turn in-person marketing into a powerful growth engine for clients.
B2B Partnerships
He hosts the "Belly2Belly" podcast, where he discusses strategies for creating partner programs where a majority of partners actively deliver revenue.

Media Appearances

Bill has no verified media appearances

Work History

10-2012
Founder & Client Advocate at MEET (My Expo & Event Team)
8-2019
Founder & Chief Pot Stirrer at Soft Land Partners
3-2013 - 12-2018
Founder & User Advocate at Test My Pitch
1-1997 - 12-2018
Founder & Client Advocate at NetworkingYou
10-2008 - 9-2012
Director of Events at Hartford Business Journal

Education

1995 - 1997
MBA from University of Connecticut School of Business
1991 - 1994
BA from Marshall University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Newport, Rhode Island, United States Job Level : Leadership Designation : Founder & Client Advocate at MEET (My Expo & Event Team)
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bill

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bill take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bill

Personality Compatibility


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