Bill Madden

Enigma
DISC Type : icd

Senior Managing Director at Ztek Consulting

Chicago, Illinois, United States

Overview

Bill Madden is a senior executive with over 18 years of experience leading multi-million dollar engagements in sectors like healthcare, finance, and manufacturing. A graduate of The University of Iowa, he specializes in go-to-market strategy, revenue growth, and leading sales and delivery teams.

Colleagues consistently describe him as "tenacious, " "high-energy, " and "driven, " praising his integrity and exceptional relationship-building skills.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Generative AI Adoption
Drove innovation in Generative AI in a recent role and actively shares content questioning how businesses are keeping up with AI developments.
Go-to-Market Strategy
Is heavily involved in the entire sales cycle, from RFIs and RFPs to developing the go-to-market strategy for penetrating new and existing accounts.
Healthcare & Pharma Tech
Has direct experience overseeing strategic initiatives and consulting solutions within the Healthcare and Pharmaceutical industries.

Media Appearances

Bill has no verified media appearances

Work History

10-2025
Senior Managing Director at Ztek Consulting
8-2018 - 7-2025
Sr. Vice President at Thoughtwave Software and Solutions
1-2016 - 7-2018
Director, Digital Services at NTT DATA
11-2014 - 1-2016
Manager, IT Consulting at Access Search, Inc.
7-2012 - 11-2014
Sr. Account Director at Mitchell Martin Inc.

Education

2002 - 2006
B.B.A from The University of Iowa Tippie College of Business
2002 - 2006
Bachelor of Business from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 13 Location : Chicago, Illinois, United States Job Level : Senior Designation : Senior Managing Director at Ztek Consulting
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bill

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bill take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bill

Personality Compatibility


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