Bill Ward

Enthusiast
DISC Type : i

Head of Broadcasting at The Scottish Parliament

Greater Edinburgh Area, United Kingdom

Overview

Bill Ward is the Head of Broadcasting at The Scottish Parliament, leveraging his extensive experience in live events and production management to modernize public access to proceedings. An MBA graduate from The Open University, he specializes in implementing advanced broadcasting technologies. Colleagues describe him as a "highly effective manager" with "high emotional intelligence. "

Beyond his official duties, Bill is deeply invested in the performing arts. His passion for Scottish culture is evident through his role as Chairperson for "Hands Up for Trad, " an organization dedicated to traditional Scottish music, and his past board membership with the Scottish Drama Training Network.

He was part of the core BBC team that delivered the first-ever broadcast of the Olympic Games in Super Hi-Vision during London 2012.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

AI in Public Sector
Was a finalist in the Scottish AI Challenge for developing a use case to transform how citizens engage with the Parliament's live webstreams, focusing on enhancing public services.
Broadcasting Technology
Manages one of Europe's largest Dante installations and speaks publicly on the application of AVoIP (Audio Video over IP) in parliamentary broadcasting.
Scottish Arts & Culture
Serves as the Chairperson for "Hands Up for Trad, " an organization celebrating Scottish music, and actively promotes cultural events like the Scots Trad Music Awards.

Media Appearances

Insights and Feedback from Bill Ward of The Scottish Parliament. Featured in YouTube

See Now

Work History

8-2018
Head of Broadcasting at The Scottish Parliament
1-2015 - 1-2025
Chairperson at Hands Up for Trad
10-2017 - 8-2018
Head Of Operations (Maternity Cover) at EDINBURGH INTERNATIONAL SCIENCE FESTIVAL LIMITED
3-2012 - 4-2018
Board Member at Scottish Drama Training Network
4-2016 - 8-2017
Executive Director at Macrobert Arts Centre

Education

1981 - 1985
MBA from The Open University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of Broadcasting at The Scottish Parliament
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bill

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Bill take some risk or not?

  • They can take some low-probability risks if needed.

You And Bill

Personality Compatibility


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