Ross Antrobus in

Ross Antrobus

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SVP Insight and Analytics at LIV Golf
📍 United Kingdom

Ross is a senior executive specializing in insight and analytics within the sports industry. He has held leadership roles at The Football Association and most recently served as SVP, Insight and Analytics at LIV Golf, focusing on leveraging data to understand fan behavior.

His career demonstrates a deep passion for the business of sport, particularly football, evident from his long tenure at The Football Association. He is actively engaged in the sports tech community and speaks publicly on customer and fan engagement.

He was part of LIV Golf from its early days, a venture he describes as a "vision that many said was impossible" that "truly changed the game. "

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Experience
15 Years
Current Role
SVP Insight and Analytics
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Ross shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ross cares about

Fan Data Capture
He is a public speaker on enhancing fan and brand data capture beyond basic transactions and demographics to drive deeper insights.
Customer Engagement
A key professional focus, highlighted by his speaking engagements at events like the Customer Engagement Summit.
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Career

Work history

10-2024
SVP Insight and Analytics
LIV Golf
7-2022 - 10-2024
VP Insight, Analytics & Loyalty
LIV Golf
2-2022 - 7-2022
Head of Research & Analytics
LIV Golf
1-2019 - 2-2022
Head of Behavioural Insight & Business Analytics
The Football Association
10-2015 - 2-2022
Head of Research and Insight
The Football Association
In the press

Media appearances

LIV GOLF – Ross Antrobus, VP Insight, Analytics & Loyalty – Part 2: How Insight Fuels Intuition, Launching an Insurgent Brand, Demonstrating Value to Sponsors, Optimising the Broadcast Experience, Advice for Agencies. Featured in FutureView Podcast (Buzzsprout)
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LIV GOLF – Ross Antrobus, VP Insight, Analytics & Loyalty – Part 1: Measuring Success in Sport, Shaking Up Golf with Consumer Insight, Encouraging Women’s Football at the FA, Balancing Commercial and Societal Priorities. Featured in Amazon Music Podcasts
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Education
Education details unavailable
University of Chester
Education details unavailable
North Leamington School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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