Bina Mitra

Questioner
DISC Type : c

Vice President at Avaada Group

Mumbai, Maharashtra, India

Overview

Bina Mitra is a Power System Specialist and Vice President at Avaada Group, with over 25 years of experience in protection, control, and automation. A graduate of VISVESHVARYA REGIONAL COLLEGE OF ENGINEERING, she has a history of leadership roles at major firms like Schneider Electric and Reliance Industries.

She is passionate about mentoring and sharing knowledge within her field, demonstrated by co-authoring numerous technical articles and lectures to demystify complex power system protection concepts for the next generation of engineers.

She implemented a novel idea to eliminate the delta tertiary winding of power transformers, resulting in substantial cost savings.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Power System Protection
A core competency throughout her 25+ year career and the focus of technical articles she has co-authored.
Sustainability
Her recent professional focus includes achieving sustainability goals through circularity techniques in power systems.
Digital Transformation
As a former Director at Schneider Electric, she led the deployment of digitally connected solutions like EcoStruxure to transform customer maintenance practices.

Media Appearances

Bina has no verified media appearances

Work History

3-2025
Vice President at Avaada Group
2-2022 - 1-2025
Director at Schneider Electric
3-2015 - 1-2022
Joint General Manager, Head - Relays & Integration Solutions (R&IS) at L&T Electrical & Automation
7-2013 - 2-2015
General Manager- CPP Projects at Reliance Industries Limited
4-2004 - 7-2013
General Manager - Central Technical Services at Reliance Infrastructure

Education

2019 - 2021
Leadership Program from Indian Institute of Management, Calcutta
1992 - 1996
Bachelor's degree from VISVESHVARYA REGIONAL COLLEGE OF ENGINEERING

More Information

Social Presence :

Prographics :

Exp : 29 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President at Avaada Group
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Insights For Selling To Bina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Bina

Personality Compatibility


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