Binita Singh

Questioner
DISC Type : c

Marketing Associate at Z47

Mumbai, Maharashtra, India

Overview

Binita Singh is a Marketing Associate at Z47, where she has worked for over five years. She specializes in content creation, brand management, and digital marketing, holding an Advanced Certificate in Brand Communication Management from MICA.

Binita is a reflective storyteller who is passionate about her career journey. She values finding personal time and moments of peace. Her interests include major brands like The Walt Disney Company, indicating an appreciation for strong brand narratives.

Her love for marketing began by accident, which she now describes as one of her best love stories.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Communication
Holds an advanced certificate in Brand Communication Management from MICA and lists brand management as a key skill.
Content Creation
Expresses a deep passion for content creation, creativity, and communication as central to her love for marketing.
Career Storytelling
Shares personal, reflective posts about her career milestones and the accidental beginning of her journey in marketing.

Media Appearances

Binita has no verified media appearances

Work History

3-2023
Marketing Associate at Z47
9-2019 - 3-2023
Marketing Analyst at Z47

Education

9-2024 - 4-2025
MICA's Advanced Certificate in Brand Communication Management from MICA | The School of Ideas
2005 - 2009
Bachelor of Arts - BA from Bhavans College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Marketing Associate at Z47
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Insights For Selling To Binita

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Binita is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Binita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Binita move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Binita take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Binita

Personality Compatibility


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