Biplab Chattopadhyay

Activist
DISC Type : Cd

Director of Engineering at LiveRamp

Cupertino, California, United States

Overview

Biplab is a Director of Engineering at LiveRamp, specializing in AdTech, audience segmentation, and big data platforms. He is passionate about building collaborative engineering teams to deliver impactful products. Colleagues praise his can-do attitude, business acumen, and steadfastness. He holds a Masters in Engineering from San Diego State University and multiple patents in ad technology.

Outside of his tech career, Biplab is deeply involved in social causes and the arts. He co-founded the Sohojia Foundation, a non-profit focused on rural education in India. He is also a co-founder of the Indian American Artists Association and an artist himself, working primarily with mixed media, charcoal, and graphite.

Interesting fact: Biplab co-authored a book of poetry with his wife, Saswati Das, titled "Fragrant Flute of Fire: Poems on Love. . . Life. . . Revolution. "

Personality Overview

Value Conscious

Meticulous

Perfectionist

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

AI in AdTech
He leads engineering for LiveRamp's Activation and Audience Building, focusing on using AI to simplify complex marketer workflows and enhance customer experience through natural language.
Data Collaboration
His work at LiveRamp involves enabling privacy-first enterprise data collaborations at scale, a key area of focus in the ad-tech industry.
Tech Team Leadership
He is passionate about building and managing engineering teams and is actively hiring seasoned technical leads to develop applications for the world's largest brands.

Media Appearances

AdTech Conversation with Biplab Chattopadhyay (Director of Engineering, LiveRamp). Featured in YouTube

See Now

Work History

5-2024
Director of Engineering at LiveRamp
12-2023
Founder at Sohojia Foundation
6-2021 - 5-2024
Engineering Head - Cloud segmentation activation - Catalog - Data collaboration - AAA at LiveRamp
7-2019 - 6-2021
Software Architect - Advertising at Conviva
12-2018 - 7-2019
Principal Engineer - Data at Cinarra Systems

Education

2009 - 2011
Master of Engineering - MEng from San Diego State University
1998 - 2002
Bachelor of Technology (B.Tech.) from National Institute of Technology Calicut

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cupertino, California, United States Job Level : Mid-senior Designation : Director of Engineering at LiveRamp
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Insights For Selling To Biplab

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Biplab is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Biplab

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Biplab move?

  • Their decision making speed is somewhere in the middle.
  • Can Biplab take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Biplab

Personality Compatibility


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